About NPS | Activities

Our job is to support photographers that make their living with Nikon equipment, but my personal mission is to make sure that NPS members are constantly reminded that shooting with Nikon is the right decision. The help we provide can take a variety of forms. It may mean providing the right lens to a photographer when his or her own equipment is in another city. At other times, it means loaning out replacement gear when a photojournalist has been robbed. Even a simple sensor cleaning or lens recommendation at the right time and place can help keep a photographer on track and on deadline. When photographers get the photos they need because of our technical advice, our service or extra equipment that they would not have been able to acquire otherwise, then we have fulfilled our mission. Behind every lens there is a photographer, and behind every NPS member you will find us.

As a manager for NPS Asia, I must be sure that the service provided to NPS members is the best and most reliable possible. The consistency of operations in all regions is critical to maintain our service standard. I constantly assess our performance, while exchanging ideas with the NPS staff of other regions in order to properly evaluate and improve on the services we provide. These services come in many forms, including cleaning equipment, repairing equipment, and loaning out equipment to members in difficult situations. We at NPS Asia also served a vial role during the Beijing Olympics in 2008. Our depot at the venue gave us a unique opportunity to serve professional photographers from all around the world. I hope that experiences like this help us to offer more consistent and timely care – now and in the future.

Since NPS was launched in China in 2007, we have been fortunate that there were many international events held in China like the Beijing Olympics and FINA World Aquatics Championships and we progressed by providing our services to major events. We develop the NPS brand image by sending our message via mass media and events that we are creating a personal member system that focuses on supporting each member with the best care we can provide. A Dutch photographer on assignment to shoot the Shanghai F1 Grand Prix in 2010 reported to us his AF-S NIKKOR 400mm f/2.8G ED VR was damaged. We communicated with Nikon Netherlands and the NPS department of Nikon Hong Kong to ensure rapid and efficient management of the situation and brought a replacement to him. When I handed it to him, we shared tips about shooting for F1 assignments, and I'll always remember his face full of joy.

NPS Beijing's clients are Xinhua News Agency and others in the Northern China district. Our task is to answer every request from each client, covering a wide variety of jobs. In 2009, the press was celebrating the 60th anniversary of the foundation of the People's Republic of China. A journalist from Changchun Daily Newspaper reported to us that his AF-S NIKKOR 400mm f/2.8G ED VR had a problem and we handed him a replacement. NPS remained open to receive the lens from him. For us, it was routine but he was impressed that NPS always stands by the client and became a Nikon-only user since then. We must always remember the small things that can have a dramatic impact on a client so we devote ourselves to support each one. We believe this will lead the way to making NPS Beijing the best it can be.

As general manager, I supervise the service and support that professional photographers in Japan receive, as well as support NPS activities in Japan and Korea. Despite these responsibilities, I do my best to remain true to our philosophy and maintain direct, face-to-face relationships with as many NPS members as I can. We teach our team to treat each member with warmth and respect so that they feel more comfortable not only with Nikon products, but also with Nikon service. This is what our role at NPS truly is: direct communication and interaction with professionals.